Promotion and Advertising

A key factor in success of Zdravookhraneniye is a well thought-out promotion strategy getting the highest advertising index values in Russia and abroad. The idea of the advertising campaign is based on the target market research data and encompasses the following:

  • wide involvement of the target audience;
  • advertising in leading specialized media;
  • direct mailing to Russian and foreign buyers on the up-to-date databases;
  • on-line invitations for specialists;
  • Internet promotion of the trade fair via exhibition websites and intra-industry websites;
  • Publication of reviews and press releases in specialized magazines;
  • press conferences and briefings for journalists;
  • advertising in catalogues of the most renowned foreign trade fairs, and in directories of manufacturers and supplies of medical goods and services;
  • outdoor advertising along the city’s busiest highways;
  • advertising in shopping centres and malls all over Russia;
  • advertising on the state TV channels;
  • BTL activity.